Cafe market share using satellite image data and Google Database in Malang City
DOI:
https://doi.org/10.21776/ub.civense.2022.00501.6Keywords:
Café, Market Share, Google Database, Remote SensingAbstract
Cafes in Malang City have a very large quantity. Almost every main road corridor in Malang City has a small, medium, or large cafe. In a competitive situation, location factors can be critical, making it very important. Therefore, a study is needed to analyze the market share of cafes in Malang City from its spatial elements. This study aims to determine the spatial factors that affect the market share of cafes based on sample data in the form of upper-middle-class cafes in Malang City. The variables used to measure the market share of the café sample spatially are proximity to universities, building density, road hierarchy, rating, and several competitors. This study uses Google Satellite Image Data sources and remote sensing methods for processing spatial data and analyzes it using Multiple Linear Regression Analysis. Based on the analysis results, it is known that all variables are positive. The variables that have the most influence on the market share of the café sample are building density, university proximity, and road hierarchy.
References
A. W. Hasyim, A. B. Pandiangan, and W. Sasongko, “Perbedaan Harga Pasar Lahan Dan Ketetapan Harga Lahan Oleh Pemerintah (NJOP) Di Kecamatan Sidoarjo,” Urband Reg. Planning. Brawijaya Univ., 2020.
Pramadani, “Pengaruh Materialisme, Prestise dan Kelompok Referensi Terhadap Keputusan Pembelian Konsumen Pada Kafe Mewah Di Kota Malang,” J. Ekon. dan Bisnis Univ. Brawijaya, 2014.
A. W. Hasyim and H. I. . Gusti, “Faktor-faktor yang Mempengaruhi Pertumbuhan Lahan di Kabupaten Manggarai Timur,” Urband Reg. Planning. Brawijaya Univ., 2019.
A. Nugroho, A. Hasyim, and F. Usman, "Urban Growth Modelling of Malang City using Artificial Neural Network Based on Multi-temporal Remote Sensing," Civ. Environ. Sci., vol. 001, no. 02, pp. 052–061, 2018, doi: 10.21776/ub.civense.2018.00102.2.
R. F. Lusch and M. D. Patrick, Retail Management. Ohio : South Western Publishing Co., 1990.
J. Griffin, Customer Loyalty : Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Jakarta: Erlangga, 2005.
H. Hani, Dasar-dasar Manajemen Produksi dan Operasi. Yogyakarta : BPFE, 2000.
N. Indarti, "Business Location and Success: The Case of Internet Café Business in Indonesia," Gadjah Mada Int. J. Bus., vol. 6, no. 2, p. 171, 2004, doi: 10.22146/gamaijb.5543.
M. Suyanto, Marketing Strategy Top Brand Indonesia. Yogjakarta: Andi Offset., 2007.
I. Ghozali, Aplikasi Analisis Multivariate dengan Program SPS. Semarang: Universitas Diponegoro, 2005.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 abdul Wahiw hasyim, Eddi Basuki Kurniawan, Wulan Dwi Purnamasari
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-NonCommercial 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See the Effect of Open Access).
